A complete visual system built for a developer-first audience: logo, color, typography, iconography, diagrams, editorial templates, and a Tailwind-based UI library, documented and adopted across every FusionAuth surface.

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Three interconnected systems rebuilt from the ground up: the marketing site, the documentation, and the blog. Design, architecture, brand, and technical SEO unified across all three for the first time.

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The FusionAuth admin application ran on a UI inherited from a different product entirely. Over four months, every page, component, and element was redesigned from the ground up: a Sketch / Figma design system, a Tailwind component library built to the FusionAuth brand, 260+ screens rebuilt, and a full engineering partnership to take it from prototype to production.

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Led the full brand transformation, built a seven-person creative team, architected the marketing technology stack, and generated $13M in inbound pipeline in a single fiscal year.

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A full brand system built from the mark up. Logo, identity, print, packaging, illustration, and event graphics designed as a connected system for an independent brewery.

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